CAPITA Group PLC (Virgin Money)
CAPITA Group PLC (an outsourcing and recruitment company headquartered in London). Virgin Money is a UK-based bank and financial services company owned by the Virgin Group and founded by Sir Richard Branson in March 1995. Like all Virgin companies, Virgin Money was launched to give customers a better deal. Their aim is to offer a wide range of great value financial products that are easy to understand and take out.
CAPITA were after a home insurance pack comprising of a high quality folder with a capacity pocket, policy insurance booklet, emergency contact card and letterheads for Virgin Money. All of the printed collateral needed to be colour managed throughout to ensure brand consistency and maintain corporate visual identity.
The policy insurance booklet was produced entirely in-house. Printed on 115gsm over 100gsm inner pages. The cover was silk coated on the press using an eco-friendly coating. The cover was printed four colour on the cover only, with the text pages printed two special colours throughout. The folder was printed double sided in four colours on 350gsm silk board and die cut to shape. The folders were made up to comprise an oversize A4 capacity folder with business card slots. The emergency card was printed on 400gsm gloss board gloss laminated both sides and die cut to shape (rounded corners). Letterheads were printed two colour on 80gsm bond and every element was colour managed throughout to maintain brand consistency.
Alp Print Comment
John Shepherd, CAPITA account manager for Alp Print says: “We have been working with CAPITA, formerly BDML Limited, for over 17 years. We’ve handled hundreds of printed policy books for some of the biggest names in the UK home, car and pet insurance market. Providing DAM solutions and warehouse storage. We were the natural choice for their new client; Virgin Money. Without compromising on quality we were able to meet all their print quality expectations and manage the logistics for delivery of some 20000 ready made folders. Subsequent re-orders and the introduction of new Virgin Money products have been print managed by ALP Print.”