High quality printing from Alp Print
Client
Christie’s is a name that speaks of extraordinary art, unparalleled service and expertise, as well as international glamour. Founded in 1766 by James Christie, Christie’s has conducted the greatest and most celebrated auctions through the centuries providing a popular showcase for the unique and the beautiful.
Brief
The Christie’s creative department required a professional marketing brochure of exceptional quality to complement their Magnificent European Works of Art sale. The project demanded the highest quality materials that harnessed the latest finishing techniques to reproduce the look and feel of the physical auction – it was crucial that the final product reflected the Auctions’ elegant pieces and did the heritage of such pieces justice.
Solution
A 32 page auction brochure was produced entirely in-house at Alp Print. Comprising a 350gsm Silk board cover over 200gsm inner text pages which were matt coated throughout, not only to ensure a luxury feel was felt as each page is turned but also to lift the images off the page. The cover was finished in a luxury soft-to-the-touch laminate. This material, which is neither glossy nor matt, is more scruff resistant than standard laminates and ideal for finishing high quality luxury print products.
In this instance the soft-to-the-touch laminate has been used in combination with other finishes to create contrast. The finished piece has a combination of Cellotouch, spot UV and foil blocking. The top-notch printing techniques and varnishes complement the design and communicate the feeling of luxury and sophistication expected from such a prominent brand.
The artwork was supplied directly to Alp Print. Our printing and finishing more than complemented the clean grids, detailed product illustrations and high-end photography which resulted an informative and impressive piece.