Specialized Bicycle Components
Specialized is the bicycle company that sprung out of the desire for better bikes, better equipment and more opportunity to cycle – a company that was built from a shared passion. With Specialized bikes available throughout the world their marketing campaigns are innovative and organised.
As a company that encourages its users to get outdoors Specialized has a strong commitment to the environment, and that covers all areas of the business. When considering the campaign for Christmas 2018 it was crucial that it was as eco-friendly as possible – which was where Alp-Print was able to help.
The 2018 Christmas campaign featured a unique slot together Christmas tree standing at 5 feet tall and printed directly on to Dufaylite 10mm thick corrugated board. In addition it was accompanied by baubles and cards designed to fix on the tree for a festive finishing touch. This product was specifically designed to complement the worldwide Specialized Christmas campaign and to be easily transportable and self- assembly, being dispatched to 11 concept stores in the UK.
Specialized were particularly keen to have a promotional product that matched their own environmental philosophy. Printed with water based inks directly on to a recylable substrate was the perfect product for them.